Caroline Beteta, CEO of Visit California, Featured Speaker at Speaker Series

Caroline Beteta – President and CEO of Visit California, and the State of California’s Director of Tourism – spent Wednesday evening with local students from Bear River and Nevada Union high schools as the final guest speaker in the second season of the Nevada County Fairgrounds Foundation’s Speaker Series. The series provides students an opportunity to hear about a speaker’s career path, how goals were achieved, insight regarding areas of expertise, and an opportunity for questions.

Beteta shared with students a typical “day in the life” – working with businesses, government, media and consumers – as the CEO of Visit California. She also shared words of advice, including to get involved (volunteer and take advantage of opportunities to gain experience), be persistent (it only takes one yes), never take no for an answer (you can always find another way), be authentic and true to yourself, find your strongest talents by trying a myriad of things, find a mentor, and dream big. She also reminded the students, regardless where they are in their school or career path, to “be the CEO of your own desk every day.”

In her dual capacity as CEO of Visit California and California’s Director of Tourism, Beteta is responsible for implementing Visit California’s $115 million global marketing program and serves as the lead spokesperson for California’s $126 billion travel industry.  Caroline has shepherded the growth of Visit California into a global marketing franchise, delivering millions of visitors and billions of dollars of economic growth to the state every year. She has received numerous awards for her creative work and leadership in the travel industry, including 2009 State Tourism Director of the Year, the Robert Mondavi Wine and Food Award in 2013, and the U.S Travel Hall of Leaders Award in 2016.

Caroline holds a bachelor’s degree in International Relations from the University of California at Los Angeles, and a master’s degree in Public Administration/Intergovernmental Affairs from the University of Southern California.  She has also completed the Stanford Graduate School of Business Executive Marketing Management Program.

Beteta and her husband, Art Whitney, are avid supporters of the Nevada County Fairgrounds and have children who were livestock exhibitors. Their generosity to the Nevada County Fairgrounds is evidenced by the naming of the livestock barn – Whitney Pavilion.

The Fairgrounds Foundation’s speaker series, which began in October, featured six speakers. The series, will start up again in October and high school students are invited to attend. 

Categories: Nevada County Fairgrounds and Nevada County Fairgrounds Foundation.

Draft Horse Classic Tickets on Sale Now

Majestic Draft Horse performances, breath-taking competitions, and seeing a Draft Horse “up-close” are all part of the festivities at the 30th annual Draft Horse Classic and Harvest Fair, September 22 – 25, at the beautiful Nevada County Fairgrounds in Grass Valley. Featuring six performances by the beautiful Draft Horses, this event has become the premier Draft Horse show in the western United States. The Classic spotlights a variety of horses, teams, and performances; featuring everything from farm wagons, carriages, and driving competitions to dancing horses and racing mules.  The stars of the show are the horses, and with more than 120 horses stabled on the grounds, the Classic offers a unique chance to observe them in a multitude of settings.

Tickets to this event are on-sale now. Once again, we’re offering discounted pricing on adult admission tickets for evening performances, as well as on morning performances and children’s tickets.  Tickets can be purchased by calling (530-273-6217), by visiting the Fair Office on McCourtney Road, or on-line. There is a small transaction fee if you order your tickets on-line. Ticket order forms are available at Choose from six performances!

Although there is a charge for the Draft Horse performances in the arena, admission to the Fairgrounds is free so all can enjoy the many activities of the Harvest Fair happening during the four days of the Classic. Visit the grounds to enjoy western music, Harvest Fair agricultural competitions and hundreds of community exhibits, a clogging jamboree, horse shoeing demonstrations, delicious food, and Art at the Classic. Plus, you don’t want to miss the opportunity to visit the barns and meet the famous Draft Horses up-close.  We even offer guided barn tours!

The Nevada County Fairgrounds is located on McCourtney Road in Grass Valley, just 50 miles northeast of Sacramento. The phone number is (530) 273-6217.

Photo by David Wong Photography

Six Up (Photography by David Wong)

Categories: Draft Horse Classic.

See the Draft Horses Perform

To see the beautiful Draft Horses perform is a site to behold! Check out this video for a glimpse of the show. The Draft Horse Classic and Harvest Fair happens September 22 – 25 at the Nevada County Fairgrounds. Tickets are on sale now.
Categories: Draft Horse Classic.

Fairgrounds Closed to Pedestrians May 23 – 31

In preparation for the Strawberry Music Festival, May 26 – 29, the Nevada County Fairgrounds will be closed to pedestrians – walkers and bicyclists – beginning Monday, May 23. The Fairgrounds will re-open its gates to walkers and bicyclists as usual on Tuesday, May 31. This closure does not affect the Main Office, which is open during its normal business hours. The RV Park at the Fairgrounds will also be closed to the public from May 23 – 30.  If you’d like to attend the Strawberry Music Festival, visit here or call (209) 984-8630.

Categories: Nevada County Fairgrounds.

Video: Music Festivals at the Fairgrounds

Music festivals at the Nevada County Fairgrounds. Which ones will you be attending?

Music Festivals at the Fairgrounds


Categories: Nevada County Fairgrounds.

Strawberry Music Festival: 14 Days and Counting

Only 14 more days until the gates open at the 2016 Strawberry Music Festival at the Nevada County Fairgrounds. Get your tickets early and join us for four days of fun!  Visit here for information, tickets and camping.

Strawberry (2015)



Categories: Events and Nevada County Fairgrounds.